Alison Ross Dip PFS Senior Financial Planning Adviser

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After leaving college in, 1986 Alison commenced a career with Midland Bank, (HSBC Bank Plc), on a Management Trainee Programme. She completed the CIB banking exams becoming an Associate of the Chartered Institute of Bankers. Alison went on to undertake a variety of roles such as Commercial Lending, Relationship Management, Corporate Banking and several Branch Manager positions in the retail bank.

In 2003, she began a role within the commercial team arranging workplace pension schemes and other employee benefits for commercial clients. Alison was promoted to Senior Employee Benefits Manager, a role that she continued in until the bank withdrew its employee benefits proposition in 2008. Alison was promoted to Commercial Financial Advisor and spent the next three years advising businesses and their principals in all areas of financial planning advice.

In the summer of 2013, HSBC Bank made a decision to withdraw its service of face-to-face financial advice. Alison took this opportunity to leave the Bank after 27 years and after a short spell as a Partner at Prudential Financial Planning, joined former colleagues at HFB Financial Planning Limited.

It is important to Alison to fully understand her client's needs so she can deliver a first class, professional service tailored to that client. Alison has a wealth of experience which enables her to provide an excellent ongoing service to her clients and is interested in being part of her client's journey towards prosperity.

Outside of work, Alison is married and has 2 daughters who have a strong passion for dance. She attends a variety of health, sport and fitness activities and loves family holidays.

Testimonials

Alison has looked after our finances for a number of years now.  She is highly knowledgeable, pro-active in anticipating our needs, and very responsive when we need her.  We have always found her to be utterly professional in her approach, and very flexible with her time.  We have recommended her to many of our colleagues, and friends, who have all had very positive experiences. Mrs S, Accountant (East Midlands)

 

The relationship between advisor and client has to be based on trust, that trust comes from the clients belief that the advisor only ever has the clients best interests at heart. This needs to be backed up by professional competence and that the advisor has enough information of the clients personal circumstances to give the correct advice.  Alison certainly meets all these competences and that is why Alison has been my only financial advisor for over 10 years. Alison has certainly earned my trust. Mr B (Derbyshire)

 

We have known Alison for at least 12 years guiding our financial future through our working life to pension life.  Her experience is exemplary with good solid advice catering for our individual "money matters".  Alison made the "incomprehensible" understandable and navigated us to a financial portfolio facilitating an earlier retirement!  Regular catchups to ensure all on course and adjustments if necessary.  We have no hesitation in recommending Alison's services to anyone looking at their financial future. Mr & Mrs M, Retired (Leicestershire)